Dean Imperial
Vice President & General Manager
Tony’s New York Productions
212-736-0226\

Michael Cervieri
Director of Project Management
Distance Learning Inc.
212.353.0022

David Shapiro
President.
ThinkSmart Inc.
212-579-4844

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I highly recommend Michael Baumwoll.

He did an outstanding job constructing and designing the ESBVISIT.COM web site and more so, was an excellent person to work with. Michael understood what we wanted to accomplish and managed to far exceed our expectations.  He made the process easy for us to understand, educated us, took our suggestions and improved upon them.

Michael’s attitude, creativity and intelligence make him an asset to any person or company looking to create or remake their image.

He did a wonderful job.  Again, I highly, highly recommend him.

Dean Imperial
Vice President & General Manager
Tony’s New York Productions
212-736-0226


December 20, 2005

To Whom It May Concern:

I first met Michael Baumwoll in February of last year when he joined DLI as its Creative
Director.

He approached the job with energy, dedication and a variety of ideas. Most significantly, he accomplished a total redesign of ScribeStudio, a Web-based publishing platform that is our flagship product. His redesign had a number of positive effects: our subscriber base increased significantly, and the ability to attract professional services clientele was made easier. Not only did he create a new identity for ScribeStudio, he designed the product so that it could be scalable and flexible for growth.

Michael is very diligent and takes ownership of his responsibilities. He’s easy to work
with, accepts design critiques well and is willing to put in extra time to accomplish what needs to be done.

I know that he often worked from home on nights and weekends.
I believe Michael can and will make great contributions to any organization that should have the good fortune to have him.

Please feel free to contact me if you have any questions.

Sincerely,
Michael J. Cervieri
Director, Product Management
Distance Learning Inc.
212.353.0022


“ Michael oversaw the development of not only my new company image, he created a website that functioned as an ‘e-mail gathering machine’ that facilitated the
doubling of the direct email recipients in less then 12 Months.”

David Shapiro
CEO
ThinkSmart Inc.
212-579-4844


To Whom It May Concern,

I have had the pleasure of knowing Michael for over two and a half years. He is a rare individual that understands project objectives, creative vision and has the technical knowledge and programming skills necessary to “deliver on the promise”.

I first met Michael Baumwoll at J. Walter Thompson as Regional Creative Director for Northeast Operations. Michael and I worked together on a number of large, high profile, new media projects.

In working together I discovered that in addition to being a great programmer, Michael showed a lot of creative insight, had great design skills. We worked under extreme deadline and client pressure developing some of the agencies best new media solutions for corporate clients such as, Microsoft, Mckinsey Consulting, Merrill Lynch and Verizon. More than once we worked around the clock to get things live and Michael always handled the pressure with grace.

Since leaving J. Walter Thompson Michael has worked with me on a project basis, providing technical knowledge and creative support. His design and programming abilities continues to expand and his enthusiasm for new media is both refreshing and rare. He enjoys this business and it shows; in his work and in the energy he brings to every project.

Sincerely, George Blume CEO, Alley Digital Ltd.


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